FAQ
Questions we get asked before an engagement starts.
If your question is not here, ask it directly — we would rather answer it now than find out during a project.
About working with us
We build digital systems for businesses: lead generation, websites, digital marketing, AI integration, recruitment automation and social media management. The work is designed so that enquiries arrive qualified, get followed up automatically, and can be traced back to the marketing that produced them.
Our office is in Hadapsar, Pune, Maharashtra. We work with businesses across India, on-site where it helps and remotely where it does not.
Yes, provided the problem is clear enough to act on. For a very small team we usually start with one service — most often lead generation plus a landing page — and add the rest only once the first part is working.
A consultation can usually be arranged within a few working days. Build timelines depend on scope: a landing page and lead flow are fast, while a full website with CRM integration takes longer. You get a real timeline in the proposal, not an optimistic one.
Yes. The first conversation is free and has no obligation attached. If we are not the right fit, we will usually say so on the call rather than after a proposal.
Your qualification criteria, target locations, current enquiry volumes, and how enquiries reach you today. If you have closed-deal data, that is the most useful input of all.
We work with agencies that need specialist delivery in lead generation, AI integration or recruitment automation. Terms and scope are agreed per engagement.
Enquiries are used to respond to you and to provide the services you request. We do not sell personal information and we do not add you to a mailing list because you sent an enquiry. Full details are on the privacy policy page.
All current roles and candidate applications are on the Anikaay job portal, which is a separate application from this website. Use the job portal link in the footer or on the careers page.
By service
Questions about specific services.
Lead Generation
No. Lists are bought in bulk and sold in bulk, which is why they convert poorly and damage your contact data reputation. We generate and qualify leads against your own criteria.
Legal, personal injury, real estate and rental, solar, insurance, healthcare and B2B services. If your buyers have a clear intent trigger, we can usually build a source for it.
Your qualification criteria, target locations, service area and current lead flow. A 30-minute consultation is enough to establish whether there is a viable source.
Directly into your CRM or inbox, with attribution, timestamp and qualification data attached to each record.
Website Development
React when the site is product-like, needs custom interactions or will grow quickly. WordPress when your team will publish content weekly and does not want a developer involved. We will tell you which fits rather than defaulting to one.
Every site we build is designed mobile-first at 320px and verified across Android, iPhone, tablet and desktop before launch.
Yes. Redesigns preserve URL structure, redirect changed URLs, and keep content and metadata intact unless a change is intentional.
Yes. Forms can create or update CRM records with source, campaign and page attribution attached.
Digital Marketing
Paid channels can produce measurable enquiry volume within weeks. SEO and content take longer because they compound — typically three to six months before traffic and ranking become predictable. We tell you which of those you are buying before you sign anything.
No. Paid media and content work is month to month after an initial onboarding period, because neither should be locked into a number that no longer fits your business.
Yes. Marketing work does not require a rebuild, though if the site cannot convert or load fast enough, we will tell you that honestly.
Leads. Reporting covers qualified enquiries and revenue by channel, with clicks and impressions only as diagnostic detail.
AI Integration
We select providers under contractual terms that prohibit training on customer data, and prefer self-hosted or in-boundary models where the data is sensitive. Data-handling terms are documented before deployment.
Only if it answers real questions faster than a form and a human wait. If your enquiries are simple, we will recommend a better automated flow instead of a chatbot.
It depends entirely on scope and integration depth. After a consultation we provide a fixed proposal with deliverables, timeline and assumptions stated explicitly.
It replaces specific tasks, not roles. Our projects consistently aim at removing repetitive handling so the same people do higher-value work.
Recruitment Automation
Applications are handled on the Anikaay job portal, which keeps candidate data separate from our business leads. This site links directly to it.
Applications are parsed into structured fields and scored against the role criteria you define. Shortlisting is suggested by the system and confirmed by a recruiter.
Usually yes, through APIs and webhooks. If integration is not possible we will tell you before proposing anything.
Candidates follow a distinct data model, consent flow and retention policy. Candidate records are never merged into marketing or sales lead lists.
Social Media Management
Creation is included: copy, creative direction and edited video. You approve everything before it is scheduled.
Volume is set per platform based on your audience and capacity. Rather than promising a fixed number, we agree a sustainable cadence you will not stop paying for in month three.
Yes. Social traffic is connected to the same lead capture and CRM flow as the rest of the site, with source attribution intact.
Facebook, Instagram, LinkedIn and YouTube are the core platforms. Other channels can be assessed and added where they make sense.